Plane crash in the Heart of Tel Aviv

Viral video for ''There's Rugby in Israel'' Campaig  |  Client: Israel Rugby Union

Israeli Rugby Viral campaign
Israeli Rugby Viral campaign

As part of the Israel Rugby Union's branding process, we created a campaign entitled, "There's Rugby in Israel". The goal of the campaign was raising awareness to the existence of the sport in Israel and to attract an audience to actively participate or be spectators of national league and team games.

The campaign reached hundreds of thousands of people through 5 media channels: viral>television, media>social networks>word of mouth, was the star of three leading video sharing sites and caused a frenzy in one of the airlines' skies.

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