The website we created for the photographer Matty Karp displays his work in different categories. Karp is a businessman and one of the founders of the Israeli Venture Capital industry. He balances his professional work with his love for drawing and photography. Karp receives his inspiration from artists including Georgia O'Keeffe and Claude Monet and travels frequently photographing in Israel and abroad.
The challenge in creating a photograph-displaying site, is the need for smart and simple navigation, which on the one hand will create a unique and pleasant user experience and on the other hand, will not compete with the pictures; granting them the stage they deserve. Furthermore, the fact that some photographs have different colors, compositions and varying formats must be taken into consideration and all of them must be presented in the best possible manner.
The site, which appears in Hebrew and English, displays the photographs by category. We chose to grant each photograph the maximum stage time, by using a gentle menu, leaving large space for the photograph and significantly enlarging it. The site adapts to the screen size and allows for movement within the picture when it is maximized. If the user leaves the mouse untouched for a few seconds, the menu disappears enabling clear, undisrupted viewing of the photographs without disruption or concealment by the navigation interface. The navigation reappears with the slightest movement of the mouse for full display of the screen or a slideshow. It is also possible to view the photographs in a slideshow.
I strive to 'draw' with the camera and to create a drawing that reflects my feelings and the impression of the moment
